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FAQ
Questions, answered.
Everything else is a 20-minute demo away.
Do my clients ever see Imperative?
No. They sign up on your pages, log in to a portal carrying your logo on your subdomain, and pay your company's invoice. We stay in the background, and we never sell past you.
Do I need to be technical?
No. There's nothing to build, host, or maintain. You brand the portal, your client picks their agents, and it trains on their business. The AI, the phone numbers, and the infrastructure are handled for you.
What kinds of businesses are the agents for?
Any business that lives on calls and leads — home services, clinics, salons, real estate, local firms of every kind. Each agent trains on that specific business: its services, hours, pricing, and how it likes to talk to customers.
How does billing work?
Your choice of two models. By default we run billing for you: clients pay through a checkout under your brand, and your share lands in your connected Stripe account automatically. Prefer to own billing end to end? Run it through your own systems instead, and we just run the agents. Either way you set the prices, and everything above wholesale is yours.
How fast can a client go live?
Minutes. Your client picks their agent configuration, answers a few questions, connects their tools, and the agent trains on their business.
What happens when an agent can't handle something?
It hands off like good staff would — routing the call, taking a message, or flagging it for follow-up. And every conversation is recorded and transcribed, so you and your client can see exactly what was said, any time.
Do you help me sell this?
Yes. You get a branded landing page that sells the agents and signs clients up self-serve.