Lead Responder
Every new lead,
called in minutes
The moment a lead comes in, the agent calls, qualifies, and books the meeting — while everyone else is still checking voicemail.
New lead
Summit Plumbing Co.
Lead submitted
2:14 PMJordan Ellis · Website form
Called by the agent
2:15 PMAnswered · 4 min conversation
Qualified
2:18 PMWater heater replacement · this week
Meeting booked
2:19 PMEstimate · Thursday 10:00 AM
What it does
First to call wins the job.
Calls while the lead is hot
Responds in minutes, around the clock — not tomorrow morning, when the lead has already hired someone else.
Qualifies every lead
Asks the questions the business cares about — timeline, budget, fit — and flags the serious buyers.
Books the meeting
Qualified leads go straight onto the calendar, confirmed on the call.
Everything on record
Every call recorded, transcribed, and logged in the activity feed — with the outcome attached.
How it works
Your clients need AI. It should come from you.
Launch under your own brand, invite your clients, and let the platform run the rest — the AI, the phone numbers, and the billing.
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Set up your brand
Choose an agent
Scanning website…
Bright Smile Dental
Invoice paid · just now
Summit Plumbing Co.
Invoice paid · 2h ago
Harbor Realty Group
Invoice paid · yesterday
Oak & Main Salon
Invoice paid · 2d ago
Petal & Stem Florist
Invoice paid · 3d ago
FAQ
Questions, answered.
Everything else is a 20-minute demo away.
Do my clients ever see Imperative?
No. They sign up on your pages, log in to a portal carrying your logo on your subdomain, and pay your company's invoice. We stay in the background, and we never sell past you.
Do I need to be technical?
No. There's nothing to build, host, or maintain. You brand the portal, your client picks their agents, and it trains on their business. The AI, the phone numbers, and the infrastructure are handled for you.
What kinds of businesses are the agents for?
Any business that lives on calls and leads — home services, clinics, salons, real estate, local firms of every kind. Each agent trains on that specific business: its services, hours, pricing, and how it likes to talk to customers.
How does billing work?
Your choice of two models. By default we run billing for you: clients pay through a checkout under your brand, and your share lands in your connected Stripe account automatically. Prefer to own billing end to end? Run it through your own systems instead, and we just run the agents. Either way you set the prices, and everything above wholesale is yours.
How fast can a client go live?
Minutes. Your client picks their agent configuration, answers a few questions, connects their tools, and the agent trains on their business.
What happens when an agent can't handle something?
It hands off like good staff would — routing the call, taking a message, or flagging it for follow-up. And every conversation is recorded and transcribed, so you and your client can see exactly what was said, any time.
Do you help me sell this?
Yes. You get a branded landing page that sells the agents and signs clients up self-serve.
Add AI to your lineup.Under your own brand.
Learn how Imperative can power an AI business of your own.